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3 Ways to Improve Your Social Media Strategy

November 19, 2015 - By 

Social media has changed the way churches interact with their audience. Today 1 Billion People Logged Into Facebook, 500 million tweets were tweeted today, and Over 75 millions Instagram users! Needless to say people are spending their time on these social media platforms, and wanting to engage with your church. Many churches are beginning to develop, and start their social media strategy. So here's three ways you can improve your success in your social media strategy.

Improving Your Social Media Strategy Steps:

Step 1.

Make sure your are commenting, and engaging with your audience. Many times someone will post a question on your Facebook page, or twitter page and no one responds back. Social media is just that social. People are looking for answers, and you can give that to them. So make sure and comment back with an answer. You can also thank people for comments or

Step 2.

Be consistent with your post on your social media platforms. Many times churches social media presence was once good, but it slacked as the years went on. I know it's difficult to have something always up on your social media platforms, but keep it up. One way I have found to help with our social media consistency is to schedule my post, and tweets a month out. I use a program called Hootsuite to do this.

Step 3.

Bring value to your audience. Are your post just about donating to the church, or just about an event coming up. Those are great, but today people are looking for you to create value in their lives. That is how you draw people's attention to your social media page. So one way you can create value is taking a few clips from your sermons, and posting them online. Have your pastor, or staff record the top ten questions that get as a Pastor. Also post inspirational meme's. Meme's are those pictures you see on social media platforms with text above, and below. You can make these with a bible verse, quote your Pastor, and so on.

With this few simple steps you'll see an uptick in engagement, shares, and likes on your page. This won't guarantee anything, but it's a great place to start.


What have you found works best on social people for engaging your church?


3 Steps on How To Record the Best Audio

November 12, 2015 - By 

Audio is extremely important to producing a great video. Some people say it makes up 51% of the video. So knowing the importance of audio in your video. How do you make sure you record the highest quality audio you can.


Having your audio close to the source is a must. The farther away the mic the less audio quality, and the more room noise you will receive in your audio. Also the farther the mic is away the harder it is to hear the person. Now you can always boost the audio, but that will add more noise to your audio. So always make sure the mic is close to the subject.

Step 2.

Make sure you are in a quiet area with little to no room noise.  Room noise can be anything from an A/C unit running, a fan running, traffic, or a place that has a lot of echo. For most churches your probably filming in a classroom, or a room being used by other departments. It's doesn't have to be perfect, but the less environment noise the better. One way to figure out if the environment noise is to load is to just sit, and listen. Listening to the room you'll pick up on any fan nosies, traffic noises, and any other type of nosies that might ruin your audio. If the room sounds great, but has a little echo. You can always put some foam on the walls that could dampen the sound.

Step 3.

The final step is an important one! Make sure none of your audio cables are running across any electrical lines, and turn off those florescent lights. Running your audio cables across electrical lines can cause a hum, or buzzing sound in your audio. Also if you have your audio cables away from any electrical lines, and you still here a slight hum, or buzz it might be the florescent lights. Florescent lights have a buzz that we are use to, but the mic will pic it up. So make sure and turn those off.

Again audio is so important to producing a high quality video. These three steps will defiantly raise your production value. In turn making your announcements, scripts, or promos appealing to your audience.


What audio tips do you have, or use when recording for video?


How to Record Your Church Videos Without a Teleprompter

November 5, 2015 - By 

It's hard to remember a script by heart. You will always mess a word up, flub on specifics, and it just makes you more anxious. You also want that professional look where it looks like the person is looking straight into the lens, and not slightly off.

This can be solved by using a teleprompter. By using a teleprompter you can cut your recording time in half, and produce a video without any cuts during the taking. Teleprompters can be  expensive, and can become a hurdle for many churches to take that leap in buying one. So by knowing this, I used a technique before our church bought a teleprompter to do our church announcements.

I used a laptop, and a teleprompter software to help me look straight into the camera to get this professional look. What I did is dropped the camera's bottom edge of the lens below the top of the computer screen, I would zoom the lens in and zoom in enough where you were unable to see the laptop screen. This works out great, but you want to keep a few things in mind.

  1. Make sure to have the laptop height enough to where the camera isn't pointing up.
  2. When the person is reading the script makes sure to keep them reading the top or top middle of the screen. This way the illusion of them looking into the lens is not broken. When they start looking down at the bottom of the screen it will be noticeable they are reading something.

This technique will help you drop your production time, and editing time in half. Below are a list of free teleprompter software you can use for your computer.

Free Teleprompter Softwares for Laptops:

Free Teleprompter Apps for iPad:
Teleprompter Pro Lite
dV Prompter

Free Teleprompter Apps for Android:
A Prompter for Android
dv Prompter


What softwares or apps did I not add? How do you use teleprompters or tricks to use another resource if you don't have one?



April 26, 2013 - By 

Many times, you sit at your computer, wondering when inspiration is going to arrive. Sometimes it is difficult, trying to think of a new video series, new inspirational video, website video, or video introduction. However, the inspiration does not arrive. So, we resort to digging through the internet to view other videos, pictures, or paintings, looking for that spark that will lead us into our next discovery. Does any of this sound familiar to you? It does to me.

So where does creativity come from and how do we harness it? Well, I will tell you this; creativity comes only from the one true God. He is the source of creativity, but it seems like some of us neglect to talk to, or ask Him for help. Let me paraphrase an illustration from a book I recently have read called “Pursuing Christ. Creating Art” by Gary A. Molander:

"A lady is wondering in the desert, looking for inspiration. She comes to a well that reads creativity. She cups her hands to guzzle in the sweet water of creativity, but the well is empty. Devastated,she walks to other wells that read creativity and one right after another, the wells come up empty. Finally she stumbles upon a well that reads God! She runs and splashes her hand in the cold water and guzzles down the water as she is revived and inspired! “

This story illustrates a wonderful truth that seems to be missing in some areas of the church media industry. Where are you getting your inspiration? Probably the best question is how is your prayer life? Do you have one? I am not attempting to be judgmental, but when is the last time you were inspired by the Bible, rather than an item on the Internet? Is God leading your creativity, or is someone else on the internet leading you? Maybe we shouldn't be so worried about how people will perceive our art. Maybe we should spend more effort making our invisible God visible to people!

Could it be that now is the time to encourage creative people to go back to the source, and ask the most creative one to endow us with more creativity; not for our glory, but for His! Take some time to talk to Him about it today. I am sure you will find He is more excited about your creations than you are.




It Starts the Conversation

March 19, 2013 - By 

It Starts the Conversation

I would like to share an email I received from my brother to drive this point home.

"Monday the guys casually asked me what I did over the weekend. I mentioned that we watched "The Bible" on the History Channel. I told them about how much I liked it. They said they would check it out on their on-demand cable service.

     Today they told me that they watched it and were blown away by how good it was. One of my friends told me about all of the things he learned. He said that he did not know that God tested Abraham by having him sacrifice Isaac. Then he said something that I thought was the most awesome thing. He said, "It made me so interested that I opened up my Bible for the first time in years to look stuff up."

    I told him it is truly an amazing book and how Important it is. I can't say that they repented right there but now they are interested and are asking me a lot of questions. I hope this the open heart moment where they can be receptive of the good news of Jesus Christ. Brent, use your talents to peak people's interest in the Bible. It is making discussing the Bible easy and they are more open to the Bible. These are good guys with great families but don't know Jesus! Pray for them and me!"

Can you see how a film or video can open up doors to people we never thought possible! Wow, video is so powerful!”

photo by: Digital Internet


Jesus Used Videos

March 19, 2013 - By 

Jesus Used Videos

You are right, he didn't really use a visual medium for his followers, but he did use the concept of video stories. Jesus told over 30 parables in the New Testament alone. This is not counting the Old Testament, which in itself is one big story. Just think of all the wonderful bible stories such as; Noah, Moses, David, Jonah, and Joseph, just to name a few. These are stories that have impacted and ultimately changed the way we see our world. Stories draw us in and take us into another dimension. For example: a man is walking down a concrete sidewalk in a neighborhood. It's a sunny day, and he can hear the wind rustling in the trees. He hears kids playing, and someone mowing their lawn. He nods and smiles as he walks past a lady running the opposite direction.
STOP! Where were your thoughts? Were you walking down the street with this man? Did you change your camera view of him? Did you hear the sounds of the wind, kids playing, and a lawn mower running? Most likely, as soon as I started the story, a film reel began to play in your head. Is this by coincidence that our brain automatically starts to play a film reel, instead of text? I believe our Creator has built us to be visual people. That is why Jesus used and told so many parables.

photo by: Bible Vector


Why Should I Use Church Videos?

January 9, 2011 - By 

Why Should I Use Church Videos?

Videos are becoming more and more popular as the years pass. Consider YouTube. There are over 2.89 billion videos on YouTube alone and 48 hours of content uploaded every minute. So what does video provide that other mediums don't? First of all, we only remember 20% of what we hear and 30% what we see, but we remember 70% of what we hear and see! Video dramatically helps your congregation remember your sermon.  In addition, you help those people who learn by seeing. Video is becoming more and more affordable for churches. Making it easier for churches to use video In their services. While videos will never take the place of preaching, it will surely enhance and help your sermons. Videos can set the tone or the mood for your service before any music is played or before a person talks. So how are you using church videos in your service?

Other Statics:

84% of Americans online, watched videos. They're watching an average of about 10 hours of video every month.

Average person watches 4-5 hours of TV a day.


photo from: erin nealey

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