Posted By: Oneness Videos

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3 Ways to Improve Your Social Media Strategy

November 19, 2015 - By 

Social media has changed the way churches interact with their audience. Today 1 Billion People Logged Into Facebook, 500 million tweets were tweeted today, and Over 75 millions Instagram users! Needless to say people are spending their time on these social media platforms, and wanting to engage with your church. Many churches are beginning to develop, and start their social media strategy. So here's three ways you can improve your success in your social media strategy.

Improving Your Social Media Strategy Steps:

Step 1.

Make sure your are commenting, and engaging with your audience. Many times someone will post a question on your Facebook page, or twitter page and no one responds back. Social media is just that social. People are looking for answers, and you can give that to them. So make sure and comment back with an answer. You can also thank people for comments or

Step 2.

Be consistent with your post on your social media platforms. Many times churches social media presence was once good, but it slacked as the years went on. I know it's difficult to have something always up on your social media platforms, but keep it up. One way I have found to help with our social media consistency is to schedule my post, and tweets a month out. I use a program called Hootsuite to do this.

Step 3.

Bring value to your audience. Are your post just about donating to the church, or just about an event coming up. Those are great, but today people are looking for you to create value in their lives. That is how you draw people's attention to your social media page. So one way you can create value is taking a few clips from your sermons, and posting them online. Have your pastor, or staff record the top ten questions that get as a Pastor. Also post inspirational meme's. Meme's are those pictures you see on social media platforms with text above, and below. You can make these with a bible verse, quote your Pastor, and so on.

With this few simple steps you'll see an uptick in engagement, shares, and likes on your page. This won't guarantee anything, but it's a great place to start.

Question

What have you found works best on social people for engaging your church?


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3 Steps on How To Record the Best Audio

November 12, 2015 - By 

Audio is extremely important to producing a great video. Some people say it makes up 51% of the video. So knowing the importance of audio in your video. How do you make sure you record the highest quality audio you can.

STEP 1.

Having your audio close to the source is a must. The farther away the mic the less audio quality, and the more room noise you will receive in your audio. Also the farther the mic is away the harder it is to hear the person. Now you can always boost the audio, but that will add more noise to your audio. So always make sure the mic is close to the subject.

Step 2.

Make sure you are in a quiet area with little to no room noise.  Room noise can be anything from an A/C unit running, a fan running, traffic, or a place that has a lot of echo. For most churches your probably filming in a classroom, or a room being used by other departments. It's doesn't have to be perfect, but the less environment noise the better. One way to figure out if the environment noise is to load is to just sit, and listen. Listening to the room you'll pick up on any fan nosies, traffic noises, and any other type of nosies that might ruin your audio. If the room sounds great, but has a little echo. You can always put some foam on the walls that could dampen the sound.

Step 3.

The final step is an important one! Make sure none of your audio cables are running across any electrical lines, and turn off those florescent lights. Running your audio cables across electrical lines can cause a hum, or buzzing sound in your audio. Also if you have your audio cables away from any electrical lines, and you still here a slight hum, or buzz it might be the florescent lights. Florescent lights have a buzz that we are use to, but the mic will pic it up. So make sure and turn those off.

Again audio is so important to producing a high quality video. These three steps will defiantly raise your production value. In turn making your announcements, scripts, or promos appealing to your audience.

Question:

What audio tips do you have, or use when recording for video?


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How to Record Your Church Videos Without a Teleprompter

November 5, 2015 - By 

It's hard to remember a script by heart. You will always mess a word up, flub on specifics, and it just makes you more anxious. You also want that professional look where it looks like the person is looking straight into the lens, and not slightly off.

This can be solved by using a teleprompter. By using a teleprompter you can cut your recording time in half, and produce a video without any cuts during the taking. Teleprompters can be  expensive, and can become a hurdle for many churches to take that leap in buying one. So by knowing this, I used a technique before our church bought a teleprompter to do our church announcements.

I used a laptop, and a teleprompter software to help me look straight into the camera to get this professional look. What I did is dropped the camera's bottom edge of the lens below the top of the computer screen, I would zoom the lens in and zoom in enough where you were unable to see the laptop screen. This works out great, but you want to keep a few things in mind.

  1. Make sure to have the laptop height enough to where the camera isn't pointing up.
  2. When the person is reading the script makes sure to keep them reading the top or top middle of the screen. This way the illusion of them looking into the lens is not broken. When they start looking down at the bottom of the screen it will be noticeable they are reading something.

This technique will help you drop your production time, and editing time in half. Below are a list of free teleprompter software you can use for your computer.

Free Teleprompter Softwares for Laptops:
http://www.cueprompter.com/
http://www.easyprompter.com/
http://presentationprompter.com/

Free Teleprompter Apps for iPad:
Teleprompter Pro Lite
dV Prompter

Free Teleprompter Apps for Android:
A Prompter for Android
dv Prompter

Question

What softwares or apps did I not add? How do you use teleprompters or tricks to use another resource if you don't have one?


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